Purchasing & suppliers

Food Supplier Marketplace and Vendor Discovery

How the Wox supplier marketplace is organized, how to search and compare supplier catalogs, and how to try a new supplier without putting a busy week at risk.

WWox teamUpdated April 2, 20265 min read
Crates of tomatoes, herbs and cucumbers stacked at the back door of a Tbilisi restaurant in the early morning, with a delivery van parked on the cobbled street outside.
A new supplier is only proven once their crates have come through the back door.

Most restaurants find suppliers the same way: a recommendation from another chef, a sales rep who walks in, a number passed along in a group chat. It works, but it makes comparison hard. You rarely see two suppliers' prices for the same tomatoes side by side, and you only learn about quality after the first delivery.

The Wox marketplace is a place to search supplier catalogs, compare offers, and follow the suppliers you want to work with. This guide explains how it is organized, how to search it well, and how to bring a new supplier in carefully.

What you are looking at

Every result in the marketplace is a supplier's catalog offer: a product a supplier sells, with its current price and availability. These are not your own inventory items. Your items stay as they are until you choose to link a supplier's product to one of them.

You can look at the marketplace in two ways. The item view shows products from all suppliers, which is useful when you know what you need. The supplier view lists suppliers, which is useful when you want to see everything one supplier offers.

wox.ge

Marketplace

Discover new suppliers

Search suppliers…
All
Produce
Protein
Seafood
Dairy
Bakery
Top Rated
F

Fresh Direct

340 items · Produce

★4.8
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New
C

Coastal Seafood

85 items · Seafood

★4.9
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M

Metro Produce

210 items · Produce

★4.6
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B

Baker's Best

160 items · Bakery

★4.5
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Top Rated
P

Prime Meats

95 items · Protein

★4.8
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V

Valley Farms

120 items · Dairy

★4.7
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Marketplace results are supplier offers with current prices, searchable by category and sorted by price or rating.

Set your priorities before browsing

Browsing without a goal tends to produce a long list of interesting suppliers and no decisions. Before anyone opens the marketplace, agree on what you are looking for and who decides.

  1. 1Ask the kitchen lead to list the products where you need a second option, with quality requirements such as size, origin or fat content.
  2. 2Have the purchasing lead pick one or two categories to look at first, for example dairy or fresh herbs.
  3. 3Agree that the operations manager approves any new supplier before a first order.
  4. 4Note what you pay today for those products, from recent rs.ge waybills or invoices, so you have something to compare against.

Search and compare

  1. 1Open the marketplace and choose a category, or type the product name into the search.
  2. 2Narrow the results with a minimum and maximum price if you have a target range.
  3. 3Sort by price to see the cheapest offers first, or by rating to see the best-regarded suppliers first.
  4. 4Turn on the option to hide products you have already added, so you only see new options.
  5. 5Open a product to check its unit, pack size and price, and compare it with what you pay today.
  6. 6Switch to the supplier view and open a supplier to see their full catalog.

Compare like with like. A 10 kg case of sulguni at one price and a 2 kg block at another are only comparable once you work out the price per kilogram. Products without a current price are not shown in the results, so what you see is something a supplier is ready to sell.

The lowest price on the screen is only the lowest price once you have checked the unit, the pack size and the first delivery.

Subscribe to a supplier's catalog

When a supplier looks promising, subscribe to them. A subscription connects your restaurant to that supplier's catalog so their products are available in your purchasing workflow.

  1. 1Open the supplier from the supplier view.
  2. 2Review their catalog for the products on your list.
  3. 3Subscribe to the supplier.
  4. 4Link the supplier's products to your existing items where they are the same thing, so stock and costs stay in one place.

If you have agreed special terms with a supplier, such as a price agreement or a lower price for larger quantities, Wox applies those terms when pricing your orders with them, rather than the general catalog price.

Try a small order first

Products from the marketplace go into your purchase order cart, the same cart used for all purchasing in Wox. From there, orders follow the usual purchasing path, including approval and receiving. The guide to purchase orders covers that part.

  1. 1Add a small quantity of the new supplier's product to your cart, enough for a few days of service.
  2. 2Send the order through your normal approval.
  3. 3When it arrives, check weight, temperature, packaging and quality on receiving, and note anything that falls short.
  4. 4Ask the kitchen to use the product in service and give their view after a few days.
  5. 5Decide whether to move more volume to the supplier, keep them as a backup, or stop.

Keep watching prices

A new supplier is a decision about price as much as quality, and prices move. Keep an eye on what you are actually paying by tracking supplier price changes over time, as described in price variance, and through your reports. Review it weekly as part of purchasing planning.

Searches in the marketplace also help suppliers see what restaurants are looking for. If you search for a product nobody offers yet, that is a signal suppliers can respond to.

Common mistakes

Subscribing to many suppliers at once is the first. Each new supplier means new deliveries, new invoices and new relationships to manage. Start with one new supplier per category and evaluate before adding more.

Skipping the trial order is the second. A good catalog does not guarantee good deliveries. Test with a small order before committing volume, especially for fresh products.

The third is forgetting the existing supplier. A competitive quote is often the best reason to talk to the people you already buy from. The vendor management guide and the article on negotiating with food suppliers cover that conversation.

Questions people ask

Is the supplier marketplace available in my Wox account now?

The marketplace is being switched on together with supplier ordering as suppliers join the platform. If it shows a coming-soon page, it is not yet active for your workspace. Your current suppliers and prices already come in through the rs.ge waybill import.

Are marketplace products the same as my inventory items?

No. Marketplace results are supplier catalog offers. Your inventory items stay separate until you link a supplier's product to one of them.

How do I compare prices between suppliers?

Search by product or category, sort by price, and compare offers per kilogram, litre or unit rather than per pack. Then check the result against what you currently pay.

What does subscribing to a supplier do?

It connects your restaurant to that supplier's catalog so their products are available in your purchasing workflow. Any price agreements or quantity tiers you have with them are applied when pricing orders.

Should I switch suppliers based on catalog price alone?

No. Place a small trial order, check quality and delivery on receiving, and get the kitchen's view before moving volume.

Related guides

Background reading

How to Negotiate Better Prices with Restaurant Food Suppliers

Ingredient costs are the largest controllable expense for most restaurants, typically consuming 28% to 35% of revenue. Even small improvements in supplier pricing have an outsized impact on profitability. A 3% reduction in food cost for a restaurant generating $1 million in annual sales translates to $30,000 in additional profit—a meaningful sum in an industry where average net margins are 3% to 5%. This guide covers the strategies, tactics, and preparation needed to negotiate effectively with food distributors and suppliers.

Manual vs. Automated Restaurant Procurement: A Complete Comparison

Every restaurant must purchase ingredients, but the method of procurement varies enormously. Some operators still place orders by phone, track costs in spreadsheets, and reconcile invoices by hand. Others use automated platforms that generate purchase orders from inventory data, scan invoices with AI, and track vendor pricing in real time. The difference between these approaches is not theoretical—it shows up in food cost percentage, labor hours, data accuracy, and profitability. This article compares the two approaches across every dimension that matters to restaurant operations.

Restaurant Vendor Management: Building a Reliable Supply Chain

Independent restaurants typically work with three to seven vendors, ranging from broadline distributors to specialty suppliers to local farms. Managing these relationships—negotiating prices, tracking deliveries, resolving quality issues, comparing options—is one of the most time-consuming and consequential responsibilities in restaurant operations. A well-managed vendor network reduces cost, improves quality, and protects against supply disruptions. A poorly managed one leads to hidden overcharges, inconsistent quality, and operational disruption when a key supplier fails. This guide covers how to evaluate, manage, and optimize restaurant vendor relationships.

The feature behind this guide

Food supplier marketplace for restaurants

Browse vendor catalogs, compare pricing, and subscribe to new suppliers